The Ethereum Name Service (ENS) is poised for potential growth as the digital identity layer of Web3 continues to mature. Analysts are evaluating whether the ENS token, crucial for human-readable blockchain addresses, can sustain its growth trajectory and possibly reach a $100 valuation by 2030. ENS enhances user experience by transforming complex cryptocurrency addresses into simple .eth domains, with the token governing protocol decisions and fee structures. Market data from 2024 indicates a steady increase in domain registrations, particularly from institutional entities, suggesting a solid foundation for future price movements. ENS's revenue model, which includes domain registration and renewal fees, supports a deflationary mechanism through token buybacks and burns. As Ethereum's scalability improves, the adoption of .eth domains could accelerate, potentially expanding ENS's utility beyond address resolution to include decentralized website hosting and credential verification. While the $100 price target by 2030 remains speculative, ENS's dominance in decentralized naming on Ethereum and its first-mover advantage position it well for long-term value appreciation. Key factors influencing its trajectory include mass adoption of Ethereum-based applications, successful expansion of ENS utility, and strategic partnerships, balanced against challenges like regulatory uncertainty and competition from other naming protocols.