Ethereum is currently grappling with a lack of a unified investment narrative, as highlighted by differing perspectives within its community. Vitalik Buterin, Ethereum's co-founder, has suggested promoting 'low-risk defi' as a potential investment angle. However, digital asset treasury companies (DATs) such as BitMine and SharpLink Gaming are advocating for alternative narratives, complicating the messaging for potential investors. The absence of a cohesive investment pitch is reminiscent of the iMac advertising story, where simplicity was key to success. BitMine, which holds a significant stake in Ethereum, is among the DATs competing for influence over Ethereum's investment messaging. This ongoing competition could significantly impact how Ethereum is perceived by investors in the future.