In the first half of 2025, digital consumption in the asset market surged to 9.37 trillion yuan, accounting for 46.5% of total spending. Despite physical goods maintaining a lead at 66.3%, digital services and content are rapidly gaining traction. The report highlights five key trends, including the integration of AI and the rise of immersive experiences. The Real World Asset (RWA) model is anticipated to significantly enhance the value of virtual assets, potentially benefiting select altcoins.