During the 2026 Super Bowl, the cryptocurrency industry's marketing presence significantly diminished, with only Coinbase airing an advertisement. This marks a stark contrast to the 2022 "Crypto Bowl," where multiple crypto companies showcased their brands. Coinbase's ad featured nostalgic music elements, moving away from the aggressive floating QR code approach used previously. This shift reflects a more restrained and compliance-focused branding strategy amid a declining market and stricter regulatory environment.