Coinbase CEO Brian Armstrong announced the launch of a new token sale platform designed to address fairness and incentive mismatches that plagued past ICOs. The platform introduces an algorithmic model to reward loyal users and deter short-term speculation, fostering a healthier relationship between project teams and communities. This initiative marks the first time since 2018 that US retail users can participate in compliant token sales, reflecting a positive shift in the US crypto regulatory landscape. Armstrong emphasized the importance of conducting token offerings correctly, stating, "This time, we finally did it."