Coinbase has announced the launch of its Custom Stablecoins service, enabling partners to issue their own branded stablecoins on the Coinbase platform. These stablecoins will be backed by flexible collateral assets, including USDC. The service allows for the integration of brand logos in transactions and offers incentive yields on stablecoin balances, with Coinbase managing the issuance and operational processes. Projects such as Flipcash, Solflare, and R2 are reportedly exploring the introduction of custom stablecoins for their users, with implementations expected in the coming months.