Coinbase has acquired the UpOnly podcast NFT for $25 million, aiming to revive the popular crypto show that ended months ago. The NFT, minted by co-host Jordan Fish, was initially a joke requiring a $20 million purchase to restart the podcast for eight episodes. Coinbase's purchase exceeded this amount by $5 million, yet the exchange gains no editorial control or sponsorship rights. The acquisition comes amid technical challenges for Coinbase, including an AWS outage affecting its services. Despite the purchase, the podcast hosts retain full creative freedom, including the ability to critique Coinbase. The new season is set to launch soon, drawing attention back to the podcast and away from Coinbase's recent technical issues.