Recent investigations reveal a surge in crypto-related promotional content on Chinese platforms such as Xiaohongshu, Taobao, and Xianyu. These platforms are hosting content under the guise of "crypto trading experience," "beginner benefits," and "crypto knowledge," which includes enticing stories of turning 5,000 yuan into 1 million, selling virtual teaching materials priced between 29.9 and 128 yuan, and advertising high-paying Web3 job positions. Additionally, they feature ads for "exchange newcomer packages" that direct users to overseas trading platforms, encouraging them to engage in copy trading.
A Beijing Business Daily reporter, posing as a regular user, experienced consistent losses over a month while engaging in leveraged trading through a foreign app, guided by a copy trading team. Legal experts warn that such covert crypto promotion activities are essentially illegal financial marketing that evades regulation, posing misleading risks and societal harm.
Chinese Platforms See Surge in Crypto Promotion Content
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