BeToken has introduced its $BTK token, backed by the 18-year-old retail group Beself Brands, which generates 20 million euros in annual revenue. Priced at 2.75 euros, the token offers investors profit-sharing and tiered rewards. The project aims to raise 95 million euros over six years, adhering to MiCA regulations. BeToken positions itself as a leader in real-world asset tokenization in Europe.