Atleta Network CEO Dima Saksonov has criticized the Web3 sports market for its lack of transparency and prevalence of corruption. Saksonov argues that blockchain technology can transform the industry by enhancing transparency and trust. The sports blockchain market, currently valued at $2 billion, is expected to grow to $10 billion over the next decade. Atleta Network is leveraging blockchain to record player data and support on-chain ticketing, with a potential market size of $3.75 billion. The company's ATLA token has surged 68% in the past month, reaching $33.81, with daily trading volumes between $10 and $20 million. The initiative aims to eliminate opaque practices and empower fans through verifiable tickets and NFTs.