Aptos Labs and NBCUniversal have announced the launch of Backlot Club, a new fan engagement and rewards platform powered by the Aptos Layer 1 blockchain. This initiative expands their strategic partnership, aiming to connect Universal Pictures fans through digital rewards at both online and in-person events. The platform was piloted during Universal Studios' 2025 Halloween Horror Nights, featuring a blockchain-based treasure hunt where users collected digital badges linked to rewards. Backlot Club represents a significant step for NBCUniversal in exploring blockchain infrastructure beyond traditional collectibles or NFTs. This collaboration follows previous projects between Aptos and NBCUniversal, including web3 fan engagement initiatives for films like 'Renfield' and 'The Exorcist: Believers'. The platform integrates digital and real-world interactions, utilizing Aptos' decentralized media operating system, Watchee.