Aave's AAVE token has experienced an 18% decline over the past week, primarily due to a governance dispute concerning branding and domain control. The situation intensified as a major holder sold 230,000 AAVE tokens, valued at $35 million, contributing to the downward pressure on the token's price. Despite the sell-off, Aave founder Stani Kulechov purchased $12.6 million worth of AAVE tokens during the decline. However, the market's support and resistance levels failed to stabilize the token's value, reflecting increasing uncertainty among investors regarding the governance issues.