21Shares is shifting its crypto ETF strategy from passive to active management, according to President Duncan Moir. This transition aims to capitalize on the nascent and growing asset class by scaling yield streams and exploring additional earning opportunities beyond merely holding crypto assets. Moir highlighted the regional demand differences, with U.S. interest focused on larger coins, while European institutional clients show interest in newer assets and application layers. The company has launched an ETP tied to Stretch (STRC) stock, offering an annual dividend yield of up to 11.5%, reflecting strong demand for yield-bearing assets. Additionally, crypto ETF staking rewards are being pursued by asset managers like Grayscale and BlackRock to enhance investor returns. Moir also noted the launch of a Bitcoin-and-gold ETP, catering to the demand for safe havens amid economic uncertainties. As of now, total crypto ETF assets under management stand at approximately $130 billion, down from nearly $240 billion at the peak of 2025.