Tencent's short drama mini-program Lüpaopao reached 143 million monthly active users as of August, with weekly active users hitting 89.68 million in the first week of October — a 44.1% increase from early September, according to QuestMobile data cited by Jiemian News. The growth comes roughly three months after the product was officially renamed in July and is driven primarily by taking over the entry point of the original "Short Drama" mini-program, along with traffic support from the WeChat ecosystem including WeChat Channels. DataEye monitoring shows Lüpaopao placed 43,000 cumulative creative assets during the October 1–7 holiday period, with average daily placements up 57% week-over-week. Hongguo Short Drama currently leads the sector with a free standalone app model.