Google has launched a new system allowing crypto advertisers to apply for ad certification directly through their Google Ads accounts, aiming to simplify compliance and streamline the process. This update, which began rolling out in May 2026, enables crypto exchanges, software and hardware wallet providers, and crypto investment products to apply for certification within the Google Ads dashboard. Despite the streamlined application process, Google maintains strict advertising rules, requiring crypto advertisers to have the correct local licenses and meet regulatory requirements. While the new system eases the application process, Google continues to ban several types of crypto ads, including those for DeFi trading protocols, ICOs, and unauthorized crypto buying, selling, or trading promotions. The company also restricts sites that compare crypto issuers or related products, such as investment advice pages and broker review sites. This move aligns with global trends towards stricter oversight of crypto promotions, as major jurisdictions implement comprehensive cryptocurrency frameworks.