A record 245 ETFs have been liquidated through September, marking a surge in mortality rates despite strong overall market inflows. The average age of liquidated funds is dropping sharply as issuers rapidly close underperforming products. The trend reflects a high-volume launch strategy where numerous ETFs are introduced simultaneously with limited patience for traction. Issuers are quickly terminating funds that fail to gain immediate market share, resulting in shorter lifespans for unsuccessful listings.