Baidu unveiled a large model trading platform called "Token Exchange" at its Baidu World 2026 opening ceremony. Founder Robin Li stated that the rapid iteration of AI models—with multiple new releases almost daily in the first nine months of this year—has driven explosive demand for model API calls and spawned numerous token reselling intermediaries. The Token Exchange aims to aggregate quality models and providers, enabling enterprises and individuals to easily find, purchase, and use trusted model tokens.
Since its launch one month ago, the platform has onboarded over 100 supply resources, with daily API call volume surpassing 50 million and daily token consumption exceeding 700 billion.
Baidu Launches "Token Exchange" Marketplace for Large Language Models
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