Ethereum co-founder Vitalik Buterin is moving away from the "ultrasound money" narrative that was once central to ETH's branding, according to a discussion on the Uneasy Money podcast. The term, derived from EIP-1559's fee-burning mechanism, was intended as a concise pitch for Ethereum as an asset but has since lost prominence in Buterin's public messaging. Former core developer Greg Logiacco (GregTheGreek) argued during the debate that Buterin should focus on technical development rather than asset marketing, suggesting he leave the promotional case for ETH to others. The discussion also touched on recent pushback from app developers regarding Ethereum's gas repricing efforts and the increasing volume of EIP submissions driven by AI tools.