Nvidia is in advanced talks to acquire AI startup Hugging Face in a deal that could reach about $14 billion, according to people familiar with the matter. One person said Nvidia could agree as early as this week to buy Hugging Face for $12.9 billion, with the transaction potentially including a $1 billion employee retention plan. The people said no final agreement has been reached and the timing and terms could still change. If completed, the acquisition would give Nvidia control of a major platform used by developers to share and showcase AI models and would mark Jensen Huang’s biggest move yet to expand Nvidia’s AI applications and customer base.