What Is Baby Shark Universe (BSU)? Why It Matters & How to Trade It on Phemex

Quick Facts

• Token Name: Baby Shark Universe Token

• Ticker Symbol: BSU

• Chain: BEP-20

• Contract Address: 0x1aecab957bad4c6e36dd29c3d3bb470c4c29768a

• Max Supply: 850,000,000 BSU

• Primary Use Case: Utility token for the Baby Shark metaverse, including NFTs, GameFi, and governance.

• Phemex Listing: BSU/USDT will be listed on Phemex spot trading at 10:00 UTC on August 11, 2025.

What Is Baby Shark Universe?

What is Baby Shark Universe? It is a metaverse project designed to bring the massive global audience of "Pinkfong and Baby Shark" into the world of Web3. Built on the Immutable X (IMX) ecosystem, the platform aims to create a safe, decentralized, and immersive virtual world. The project leverages the phenomenal success of its IP—which holds a Guinness World Record with over 10.9 billion views on a single video—to lower the entry barrier for millions of users, providing a trusted and familiar entry point into the blockchain space.

The vision of Baby Shark Universe is to move beyond simple branding and establish a true metaverse where users can interact, create, and own their digital experiences. By using a recognizable IP, the project aims for early market adoption and plans to build a larger ecosystem by collaborating with other brands and crypto projects. To learn more about emerging crypto projects, explore the Phemex Academy.

How Many BSU Are There?

The Baby Shark Universe operates with a BEP-20 utility token called BSU, which has a fixed maximum supply of 850,000,000 tokens. This capped supply ensures that the token model is deflationary by design. As the primary utility token, BSU is central to all economic activities within the metaverse. Users can acquire BSU tokens through in-game activities, such as completing content or receiving rewards for creating User-Generated Content (UGC).

The initial supply of Baby Shark Universe tokens is allocated across different segments of the ecosystem to ensure balanced and sustainable growth. The distribution and vesting schedule are as follows:

• Ecosystem: 35% (297.5M tokens)

  • Vesting: 6% released at the Token Generation Event (TGE), with the remainder unlocked linearly over 48 months.

• Ecosystem Reserve: 15% (127.5M tokens)

  • Vesting: Unlocked over 48 months with no initial cliff period.

• Team: 10% (85M tokens)

  • Vesting: 11-month cliff, then unlocked over 24 months.

• Private Sale Round: 8% (68M tokens)

  • Vesting: 5-month cliff, then unlocked over 12 months.

• Liquidity & Exchanges: 8% (68M tokens)

  • Vesting: 8% released at TGE.

• Operation & Development: 8% (68M tokens)

  • Vesting: 1.76% released at TGE, followed by an 11-month cliff, then unlocked over 24 months.

• Advisors & Partners: 8% (68M tokens)

  • Vesting: 11-month cliff, then unlocked over 24 months.

• Seed Round: 4% (34M tokens)

  • Vesting: 5-month cliff, then unlocked over 12 months.

• Marketing: 4% (34M tokens)

  • Vesting: 4% released at TGE.

This structured release schedule is designed to prevent market instability and align the long-term interests of the team, investors, and community.

What Does BSU Do?

The BSU use case is deeply integrated into the Baby Shark Universe, functioning as the economic backbone for its GameFi and metaverse features. Its primary roles include:

• Powering the GameFi System: Users can convert items acquired during gameplay into NFTs. These NFTs can then be used to obtain new, upgraded NFTs or other rewards, creating a rewarding play-to-earn cycle.

• Marketplace Transactions: The platform features a P2P marketplace where users can list and trade their digital assets, such as tools and custom-designed items. BSU is the currency for these transactions, allowing creators to monetize their work.

• Accessing Content and Features: The token is required for key activities such as playing custom maps, crafting and editing items, registering UGC maps, and gaining entry to exclusive land areas within the metaverse.

• Governance: In the future, BSU will be used for participating in governance decisions, allowing the community to help shape the platform's evolution.

Baby Shark Universe vs. Bitcoin

The difference between Baby Shark Universe and Bitcoin lies in their fundamental purpose and technology. Baby Shark Universe vs. Bitcoin is a comparison between a purpose-built metaverse token and a pioneering store of value.

The Technology Behind BSU

Baby Shark Universe is built on a strong technical foundation designed for a seamless user experience. The entire metaverse is based on the IMX (Immutable X) ecosystem, a leading Layer-2 scaling solution for Ethereum. This choice is critical as it allows for:

• Zero Gas Fees: Users can mint and trade NFTs without paying the high gas fees typically associated with the Ethereum mainnet.

• High Scalability: The platform can handle a high volume of transactions, which is essential for a large-scale gaming and social environment.

• Security: It inherits the robust security of the Ethereum blockchain while providing the benefits of a Layer-2 solution.

This infrastructure ensures that users have actual ownership of their NFT-based assets and can trade them freely and efficiently within a secure, decentralized framework.

Team & Origins

The Baby Shark Universe project is developed by BSUNIVERSE, a Singapore-based company. The team has officially licensed the "Pinkfong and Baby Shark" IP from The Pinkfong Company, the original creators. The project is led by a team of experienced professionals, including CEO Cheongyong Kim. Its strong foundation is further solidified by a successful seed funding round that valued the project at $34 million, with support from prominent investors like Animoca Brands and the Sui Foundation.

Key News & Events About BSU

• Phemex Listing: On August 11, 2025, Phemex will list the BSU/USDT spot trading pair, making it accessible to a global audience.

• Strong IP Foundation: The project's IP holds a Guinness World Record and has achieved numerous accolades, including the Asian Licensing Awards and Kids Choice Awards.

• Ecosystem Vision: The project has a clear goal to expand beyond its initial IP and build a broader universe by collaborating with other brands, IPs, and crypto ecosystems.

• NFT Collaborations: Baby Shark Universe has already launched successful NFT collections, including sold-out collaborations with well-known Web3 brands like Pudgy Penguins.

Stay updated with the latest News about BSU and check the live BSU price on Phemex.

Is BSU a Good Investment?

Evaluating BSU as an investment requires weighing its significant potential against the inherent risks of the crypto market. The BSU investment potential is strongly supported by several factors:

• Massive IP Recognition: The "Pinkfong and Baby Shark" brand has a built-in global audience of hundreds of millions, which could translate into a massive user base for the metaverse.

• Proven Demand: Early NFT sales and collaborations have demonstrated strong market interest and demand.

• Solid Technology Choice: Building on Immutable X provides a scalable and user-friendly foundation for a metaverse economy.

• Clear Tokenomics: The detailed token distribution and vesting schedule provide transparency and are designed for long-term stability.

Despite these strengths, potential investors should remain cautious. The crypto market is volatile, and the project's success hinges on the team's ability to execute its ambitious roadmap and maintain user engagement over the long term.

Disclaimer: This article is for informational purposes only and should not be construed as financial advice. Crypto trading involves risks; only invest what you can afford to lose.

Are you ready to dive into a new metaverse? Trade BSU on Phemex today!

FAQs

What blockchain is the BSU token on?
The Baby Shark Universe (BSU) token is a BEP-20 token, which means it operates on the BNB Chain. Its metaverse platform, however, is built on the IMX (Immutable X) ecosystem for NFT functionalities.

How can users own assets in Baby Shark Universe?
All in-game goods and items in the Baby Shark Universe are blockchain-based NFTs. This gives users true and verifiable ownership of their assets, which they can use, create with, or trade freely with others on the P2P marketplace.

What is the main goal of the Baby Shark Universe project?
The project's main goal is to create a safe, decentralized, and user-friendly metaverse that leverages the "Pinkfong and Baby Shark" IP to onboard a global audience into Web3. It also aims to build a larger universe by collaborating with other IPs and brands.

Further Readings

• Explore Phemex Academy to learn more about Web3 and cryptocurrency trading
• Phemex Blog：Learn About Crypto Casually
• Trade BSU on Phemex Now！