Decentralized SocialFi platform Zora has introduced an Attention Markets platform on the Solana blockchain, enabling users to trade trending terms, topics, hashtags, and trends. The platform allows users to create and manage "Trends" before they gain popularity, with real-time tracking of profits and losses. To prevent spam, launching a Trend requires 1 SOL. While Trends do not offer direct creator rewards, associated pairs can earn incentives. Zora is also recruiting "Attention Economists" to analyze cultural trends across platforms like TikTok, Instagram Reels, YouTube Shorts, and X. This role aims to predict emerging trends, enhancing the platform's ability to capitalize on the next wave of popular topics.