Zora has implemented internal process changes and updated its app following a controversy involving a fraudulent '@TysonFury' account. The account, which was linked to a creator coin, was deleted after Artemis engineer Crystal Tai reported her tokens had disappeared. Blockchain analyst ZachXBT identified the account as a 'celeb coin rug' orchestrated by trader 'Sahil.' In response, Zora's app now hides coins that violate rules and allows for their sale or transfer, addressing risks associated with 'creator coins' and emphasizing the need for improved verification processes.