Zhipu’s launch of an official flagship store on Tmall has triggered strong consumer interest, with brand searches rising 50-fold within 48 hours of the store opening. The move also lifted transaction volume for subscription-based AI token products on Taobao and Tmall by more than 160% from the previous period. Tmall had previously launched its AI Station, a token top-up center that allows users to directly purchase subscription services much like mobile airtime. The first group of participating large-model providers includes Alibaba Cloud, Zhipu, Kimi, MiniMax, and DeepSeek.