Zero Knowledge Proof (ZKP) has entered a $22 million multi-year partnership with FC Barcelona, becoming the club's official cryptographic protocol partner. This collaboration will enhance ZKP's visibility across FC Barcelona's digital platforms and facilitate the application of zero-knowledge proofs in managing fan data and digital experiences. The agreement highlights ZKP's strategic move into the sports sector, contrasting with other blockchain initiatives like Bitcoin Hyper's $28 million presale and Solargy's energy-focused blockchain model.