Yunfeng Financial has announced that its board has approved the purchase of Ethereum (ETH) on the open market to serve as a reserve asset. The company has acquired a total of 10,000 ETH at a cost of $44 million, funded from its internal cash reserves. The acquired ETH will be recorded as an investment asset on the company's financial statements. Notably, Alibaba founder Jack Ma is a significant associate of Yunfeng Financial.