Institutional interest in XRP is rising as preparations for an XRP Exchange-Traded Product (ETP) are underway in the UK and EU. London and Frankfurt are becoming central to this initiative, driven by regulatory clarity and secure custody solutions. Analysts indicate that an XRP ETP could provide institutions with a compliant and efficient method to gain exposure to XRP without directly holding the token. This progress underscores Europe's increasing readiness to incorporate digital assets into mainstream finance.