Xiaohongshu has initiated a campaign to regulate financial-related accounts, focusing on content that illegally promotes cross-border investments. Starting June 3, the platform will only issue financial certifications to institutions with compliant licenses, ensuring account nicknames match the certified entity's business scope. Over 1,500 non-compliant accounts have been addressed in the past week, with ongoing efforts to enhance verification mechanisms. Since May, Xiaohongshu has tackled 31,000 accounts for financial violations, including 539 posts and 146 comments related to illegal cross-border investment inducements. Additionally, 141 posts were frozen for reselling foreign investment bank research reports. The platform has also managed over 130 pieces of information suspected of regulatory violations, including unauthorized marketing of gold and financial products.