Rewards Hub Data from Allium reveals that early sellers of x402 in September 2025 experienced a first-month retention rate of 55.7%, with a five-month retention rate maintaining around 10%. However, sellers who joined after x402 gained popularity in October 2025 saw their retention rate plummet to nearly zero by the second month.
x402 Early Sellers Show High Retention, Newcomers Drop to Near Zero
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