X is set to launch a new feature next week that will require users to disclose paid promotional content, according to product lead and Solana advisor Nikita Bier. The initiative aims to address the issue of undisclosed commercial partnerships and advertising on the platform, which can mislead users. Non-compliant accounts may face suspension as part of the enforcement measures.
Bier has already begun requesting additional advertising disclosure information in responses to paid promotional posts on platforms like Kalshi, indicating a move towards stricter compliance. This development is expected to enhance transparency and strengthen the platform's compliance review mechanisms.
X to Introduce Disclosure Feature for Paid Promotions
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