X product lead Nikita Bier has announced the upcoming launch of a video editor to combat rampant video theft on the platform. Currently, video posts account for nearly half of all impressions on X, with many popular videos being stolen content, sometimes dating back five years. This practice is seen as detrimental to user experience and business growth. The new video editor aims to encourage the creation of original content, offering creators a unique opportunity to stand out. Bier emphasized that while the algorithm may initially take time to recognize original creators, those who produce unique content will eventually see accelerated growth and receive priority recommendations.