X, formerly known as Twitter, concluded its inaugural long-form essay contest in January 2026, awarding a total of $2.15 million, significantly surpassing the initially promised $1 million prize pool. The competition marks a shift in X's content ecosystem, prioritizing 'asset-type content' that offers substantial insights over mere click generation. The contest's top prize of $1 million was awarded to @beaverd for a data-driven investigative report on Deloitte's monopolistic practices in government contracts. The runner-up, @KobeissiLetter, received $500,000 for a financial trading guide on Trump's tariff strategies. The Creator's Choice Award went to @thedankoe, who earned $250,000 for a guide on achieving extreme focus. Four additional creators received $100,000 each for their contributions in niche fields, highlighting the platform's encouragement of specialized content.