A pilot program by Japanese advertising firm Hakuhodo, in collaboration with Tools for Humanity and LG Electronics, has demonstrated a 50% increase in click-through rates (CTR) for digital ads using human verification technology. The initiative aimed to tackle the persistent issue of fraudulent traffic in digital advertising by verifying human users through Tools for Humanity's World ID protocol, with each verified impression recorded on LG's blockchain infrastructure. This approach ensured advertisers paid only for impressions delivered to confirmed humans, significantly enhancing engagement metrics. The pilot involved over 3,500 participants and more than ten advertisers across various sectors, including electronics and travel. The integration of Hakuhodo's "boba" mini-app with World ID verification and LG's blockchain ledger resulted in campaigns with higher CTRs and lower bounce rates compared to traditional methods. Additionally, a "Watch-to-Earn" feature further increased CTR by rewarding users for viewing ads, highlighting the potential of combining verified identity infrastructure with incentive mechanisms. The trial's success underscores the potential of blockchain and identity verification in improving digital ad performance, though questions about scalability, user adoption, and cost remain. The pilot's findings could influence future advertising strategies, particularly in markets seeking more reliable metrics amid challenges posed by AI-driven fraud.