Wise, a cross-border payments company, is entering the stablecoin market by hiring a digital asset product manager experienced in developing stablecoin wallets or payment solutions. The company believes stablecoins can enhance settlement efficiency and increase competition among emerging rivals. Wise anticipates handling £145 billion in cross-border payments in 2024, generating £840 million in revenue at an average fee rate of 0.58%. Despite the potential of stablecoins, Wise notes that global banking relationships are essential for stablecoin transactions, and it may offer services to stablecoin payment firms.