Wise, the $9.7 billion fintech company, is recruiting a digital asset product lead to drive its entry into blockchain-based payments. This strategic move marks a shift for Wise, which has traditionally relied on conventional banking systems for its $40 billion quarterly international transfers. The new role, based in London, offers a salary of up to £145,000 annually and aims to explore stablecoin integration amid a rapidly growing market. The decision comes as the U.S. stablecoin market exceeds $300 billion, with projections suggesting it could reach $4 trillion by 2030. This expansion into digital assets reflects Wise's response to the booming stablecoin sector, positioning itself to leverage blockchain technology for enhanced payment solutions.