WisdomTree has elevated its cryptocurrency operations to a core business strategy, with CEO Jonathan Steinberg announcing the firm is nearing profitability in this sector. Speaking at the Ondo Summit in New York, Steinberg highlighted the firm's growth from $30 million to $750 million in digital assets over the past year. Despite not yet being profitable, WisdomTree is focused on scaling its blockchain initiatives, including tokenized funds and expansion to new chains like Solana. The firm, managing $150 billion in assets, has aggressively pursued digital asset integration, with its tokenized assets under management reaching $770 million, a 25-fold increase since 2024. WisdomTree's strategic moves include launching tokenized funds and expanding distribution through WisdomTree Connect, facilitating asset movement across wallets and platforms. The acquisition and subsequent sale of Securrency to DTCC marked a significant step in developing compliance-aware tokens and programmable finance, underscoring WisdomTree's commitment to a long-term digital asset strategy.