Web3 entrepreneur Rishabh Gupta has shared seven critical lessons from his four-year journey in the blockchain industry, marked by three unsuccessful infrastructure projects. Gupta emphasizes the importance of targeting young early adopters and creating self-propagating products that can grow organically. He highlights the necessity of rapid iteration in product development to stay competitive. Gupta also points out the challenges of user acquisition in the Web3 space and underscores the significance of choosing simple, memorable app names. He advises against making assumptions about Web3 adoption, urging entrepreneurs to focus on understanding actual user behavior to drive engagement and growth.