A recent Visa survey indicates a growing interest in cryptocurrency as a holiday gift option, particularly among U.S. consumers concerned about inflation. The survey highlights that 28% of adults and 45% of Gen Z respondents are enthusiastic about receiving digital assets as gifts. As inflation and interest rate news continue to influence consumer behavior, many are considering cryptocurrencies as a viable alternative for holiday gifting. Despite cautious spending patterns, the appeal of digital-first assets is on the rise.