The Office of the Comptroller of the Currency (OCC) has proposed new regulations aimed at restricting the issuance of branded stablecoins and banning yield rewards. This move is part of a broader effort to tighten regulatory oversight on digital currencies and protect consumers from potential risks associated with these financial products. The proposed rules would limit the ability of banks to issue stablecoins tied to specific brands and prohibit offering yield rewards to customers, which have been popular incentives in the crypto market.