The U.S. has signed an executive order permitting 401(k) retirement plans to invest in cryptocurrencies, marking a pivotal change since the 1974 ERISA law. This policy shift, effective from August 7, 2025, has significantly bolstered Ethereum's market position, allowing it to gain pricing power over Bitcoin. The global cryptocurrency market cap has surged to over $4 trillion, quadrupling since early 2023. The inclusion of crypto assets in retirement plans underscores their growing acceptance and long-term viability. Institutional investments and market narratives have further strengthened Ethereum's status as a financial asset. Additionally, university endowment funds' adoption of crypto assets highlights a broader institutional embrace of digital currencies.