UQUID, a Web3 shopping platform, has launched a new reward system using Tether Gold ($XAUT) to replace traditional loyalty points. This initiative allows users to earn $XAUT by paying with $USDT, providing a transferable and tradable asset backed by physical gold stored in Swiss vaults. The campaign, running until December 12, 2025, aims to redefine loyalty programs by offering on-chain value instead of devalued points. Tether Gold, representing one troy ounce of gold per token, has achieved a $1 billion market cap, supported by Tether's 116-ton gold reserves. This move highlights the growing trend of integrating blockchain technology with traditional asset-backed tokens to enhance consumer engagement and value retention.