Unlimit, a global fintech company, has integrated Apple Pay into its payment system, enhancing the digital payment landscape in Europe. This integration allows Unlimit's partners to offer customers a seamless way to convert cryptocurrency into fiat currency, facilitating the mass adoption of Web3 technologies. By incorporating Apple Pay's transfer API, users can now move fiat funds into eligible Apple Pay cards after converting their digital assets. The integration addresses the growing demand for secure and intuitive crypto-to-fiat solutions, emphasizing privacy and instant transactions. Unlimit collaborates with leading crypto wallet providers to lower entry barriers for mainstream users. The company supports over 1,000 payment methods and offers services such as payment processing and banking-as-a-service, operating across 17 offices worldwide. This move aligns with Unlimit's strategy to simplify the conversion process and enhance user accessibility in the Web3 space.