Universal Music Group (UMG) and TikTok have updated their licensing agreement to enhance efforts against unauthorized AI-generated music on the platform. This collaboration aims to improve artist and songwriter attribution, reflecting a growing partnership between video platforms and record labels in managing AI-generated content. The renegotiation follows a 2024 dispute where UMG accused TikTok of inadequate handling of AI music and copyright issues, leading to a temporary removal of UMG's catalog. The music industry has raised concerns over AI tools mimicking artists like Drake and The Weeknd, with some AI-generated tracks amassing millions of plays before removal. TikTok is working to build trust with the music industry, showcasing its potential to generate revenue for artists through initiatives like the "TikTok for Artists" program, which aims to enhance data services and promotional capabilities.