Unchained, a crypto media outlet, has partnered with memecoin platform Pump.fun to automate the creation of tradable tokens linked to its brand. The collaboration, announced on September 29, 2025, comes with a disclaimer that Unchained will not promote trading of these tokens. On the same day, U.S. regulatory bodies, including the SEC and CFTC, called for enhanced coordination in crypto regulation. SEC commissioner Mark Uyeda highlighted concerns over the unclear distinction between securities and commodities, which could complicate regulatory efforts. These events underscore the crypto industry's dual trajectory of innovation and increased regulatory focus.