During a recent UFC event, the fan project Fight ID was prominently featured in the live broadcast, as noted by crypto influencer AB Kuai.Dong. This project, currently in its Holoworld IPO stage, has garnered significant attention following a successful fundraising round on the BNB chain, which exceeded its target by over 20 times. The event was attended by Binance CEO CZ, who was seen with UFC President Dana White, highlighting the growing intersection between cryptocurrency and sports entertainment.