Trump Media & Technology Group and Crypto.com are set to launch a publicly traded Cronos through a merger with Yorkville Acquisition Corp, expected to close in early 2026. The new entity, Trump Media Group CRO Strategy, Inc., will be led by CEO Steve Gutterman and CFO Sim Salzman. It will hold a treasury exceeding $6 billion, including 6.3 billion CRO tokens, $200 million in cash, $220 million in warrants, and a $5 billion equity line of credit. Despite a 47% decline in CRO's price this year, the firms view the merger as a long-term investment. Plans include integrating CRO into Truth Social and Truth+ reward programs and operating a Cronos validator node with 6% APY in staking rewards. However, concerns have been raised about potential regulatory favoritism for politically connected investors in Trump-branded crypto ventures.