The Trump family has reportedly earned billions from the launch of the World Liberty Financial crypto token, $WLFI, which went live on September 1, 2025. Despite a slight dip in value, the token has exceeded performance expectations. President Trump holds over 15.75 billion tokens, valued at more than $3 billion. This venture is part of a broader series of crypto-related activities by the Trump family, which have been both successful and controversial. The regulatory environment during Trump's administration has been favorable to cryptocurrency, aiding the token's success. However, Trump's crypto activities remain under scrutiny, particularly following the closure of the Department of Justice's crypto crimes division.