TrafficGuard, a leading digital ad verification and fraud prevention platform, has launched operations in the United States, marking a significant step in its global expansion strategy. CEO Mathew Ratty has relocated to New York to spearhead the U.S. operations, aiming to address the increasing demand for ad fraud prevention and invalid traffic management in the high-spend U.S. market. The expansion is set to enhance TrafficGuard's local presence, offering enterprise-grade validation and AI-driven insights to U.S. advertisers. This move follows the appointment of Miguel Lopes as Chief Product Officer in 2025, who is tasked with accelerating product development to meet the needs of high-spend advertisers. TrafficGuard's U.S. launch underscores its commitment to providing transparency and performance certainty in a rapidly evolving digital advertising landscape.