The cryptocurrency industry faces a critical challenge in aligning token incentives with holding rather than selling, according to Brian Flynn. Over the past five years, Flynn has observed that most token models encourage profit through selling, leading to misaligned interests among holders. This design flaw results in a "race to the exit," where insiders often sell before retail investors, undermining the original goal of uniting stakeholders around a common project success. Flynn advocates for a new token model where holders profit by holding, not selling. He suggests that token holders should have control over the protocol's revenue distribution, similar to shareholder voting in public companies. This approach would eliminate the need for lock-up periods and encourage long-term support for projects. Flynn emphasizes the urgency of addressing this issue as regulatory environments evolve, highlighting the need for the industry to propose credible alternatives before regulatory windows close.