The Smarter Web Company, a UK-based Bitcoin treasury firm, has been listed on the main board of the London Stock Exchange as of February 3, with an initial offering price of 43 pence. The company's current market valuation stands at approximately £118 million. Founded in 2009, The Smarter Web Company initially focused on web design but has recently shifted its strategy to holding Bitcoin on its balance sheet. The firm has invested around £221 million to acquire 2,674 Bitcoins, with an average purchase cost of approximately $111,000 per Bitcoin.