Tencent's Yuanbao marketing campaign faced a setback when WeChat blocked its red envelope strategy, citing disruptions to the platform's ecosystem. The campaign, which involved users sharing links to receive rewards, was halted just three days after launch, leading to a 3.53% drop in Tencent's stock price. This incident highlights the challenges of applying traditional marketing tactics to AI products, which require a more nuanced approach to user engagement. In contrast, Alibaba's Qwen has successfully integrated AI into practical use cases, enhancing user experience during the Spring Festival. Qwen allows users to utilize AI for tasks like ordering groceries and booking services, directly addressing consumer needs and fostering long-term engagement. This approach not only provides immediate value but also builds user trust and reliance on AI, setting a benchmark for effective AI marketing strategies.